The Great Online Shopping Festival went live on Wednesday morning and with an increased partnership and expanded sales. Google eyes a three time hike in the average day sales than it was two years back.
Started back in 2012, Google’s GOSF opens up various associations with e-commerce platforms for a pleasant shopping experience for net users, by luring them in with discounts and rebates.
Google has partnered with around 450 vendors this year with expectation for the average sales on a day to be three times as that of what it was in 2012.
GOSL will run for three days on various sites and around 5 million shoppers have already run their eyes through the GOSF deals within hours of its curtain rise, despite a late start by some vendors like Amazon, Myntra, Snapdeal etc.
Check out all the offers and discounts here. Back in the previous years, it was only 2 million users who carried out the shopping deals through GOSF, which was however twice that of in 2012.
GOSF began as a single day online shopping fest with around 90 vendors joining hands with Google for the purpose. In the previous years, Google rubbed shoulders with around 250 vendors.
The rise in number in its online vendors and increased traffic in the e-commerce platform would be the key in bringing a greater success this year.
Jabong has claimed that online traffic in their website has risen eight times than in the previous year .
ShopClues, who offers discounts of up to 85%, has also mentioned an increase in the sales by around 250%, that too within 90 minutes of it commencing the GOSF deals.
Efforts are also on to lure the freshers in online shopping and to provide an enthralling first time experience for the same.
Other leading e-commerce vendors tied up with GOSF includes eBay, MobiKwik, Infibeam, Adlabs Entertainment, HomeShop 18 and the like.