Google Play Store is jumping on the bandwagon and following iOS Apple Store’s merge into the promo code market.
The announcement was made this week that Google Play will give Android developers the opportunity to market their apps and distribute copies of their paid apps for review or promotional purposes to users, according to techcrunch.com.
The promo code option will have limitations, but will allow developers to “distribute up to 500 free codes per quarter,” according to Google. Although unused codes will not roll over to the next quarter, Google says developers will have a say in how they are distributed.
For instance, they may set start and end dates, as well as interrupt a promotion as they deem necessary. Their offering of 500 codes is generous, given Apple offers 100 codes “for every version of their application.” Google’s promo codes will also offer in-app purchases, a feature that is not currently available with Apple.
Google said for the in-app purchase feature to work, “developers will first need to integrate in-app promotions,” and “promo codes can be used for apps and content, but not for subscriptions.”
Prior to the announcement and implementation of Google’s promo codes, many developers had “already created their own workarounds…” to offer promo codes for upgrades and in-app contents to their users. It took a lot of time to implement these features, however.
The Google Play option will be provide less hassle, as well as present a “key way to get apps in the hands of early adopters, press and the media, and can be used to market applications through promotions, giveaways, and more.”