An excited Oprah Winfrey revealed on Tuesday afternoon that she has lost 26 pounds on Weight Watchers, and is still eating bread every day. The 61-year-old star purchased a 10 percent stake in the company in October for $43.2 million, and agreed to become a spokesperson for the weight loss giant..
After sharing the clip shown below on Twitter, Weight Watchers stock soared by over 20 percent, closing at $13.29 per share. Thirty minutes before the Tweet came out the shares were trading at $11.35. That comes out to roughly $12.5 million per hour.
In the clip Oprah revealed that she is still burning calories, even while eating her beloved bread every day. One of the attractions of the weight loss program is that members can eat anything they want, using Smart Points to track consumption and touting making smart choices.
Weight Watchers members can choose to attend weekly meetings or do the plan on their own by using online tools. Mobile apps promise making tracking easy, particularly with large databases of foods and restaurant meals.
At the time Winfrey made the purchase of Weight Watchers shares she agreed to become a spokesperson for the company. In a statement she made at the time she said, “I believe in the program so much, I decided to invest in the company and partner in its evolution.