So, size does matter. Even to an iPhone! As apple increased the screen size of their devices to 4.7 inch and 5.5 inch for their latest mobiles iPhone 6 and iPhone 6 plus respectively, their market share has gone up significantly, eating into that of their nearest rivals Samsung’s share as revealed by a survey carried out by Consumer Intelligence Research Partners (CIRP).
Over the quarter ending December 31, 2014 the two formidable handset manufacturers accounted for nearly 75percent of the mobile phone sales in the US, the survey showed. With more than half the smartphone sales during the previous quarter being credited to Apple, Samsung could only manage 26percent of the total smartphone sales while LG came a distant third with 11percent of the sales volume.
No other mobile-phone maker could muster even 5 percent in the United States.
“CIRP’s data supports the notion that competing with Apple and Samsung in the US mobile market can be a daunting task. For the last few years, Apple and Samsung have captured all of the profits in the US mobile space. All other handset makers, including LG, BlackBerry, Motorola and Amazon, have been left with the scraps,” mentioned Cnet.
Not only the US, the home market for the Korean giant has also showed greater interest in products by the Apple flagship over the last quarter.
Over 33percent of the smartphone sales in South Korea in November could be attributed to November, heralding the beginning of a new era in the smartphone market in the country where no other foreign brand had managed to get more than 20percent share earlier.
“No foreign brand has gone beyond the 20 percent market share mark in the history of Korea’s smartphone industry,” said Tom Kang, Counterpoint’s research director in South Korea. “But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.”
Apple also accounted for 51percent of the smartphone sales in Japan during the month of November.
Samsung is facing increasing competition all over the world, a fact that has been acknowledged by highly placed executives at the company’s headquarters. While its share in the US market is falling, it is under great threat from cheaper brands like Xiaomi and Huawei in China.