GM is currently leading the charge towards a more connected automotive experience as they prepare for a meeting with investors and analysts Oct. 1 to discuss the future of the GM brand, according to Reuters.
The technology will help make a more personalized car a simple matter of downloading an app. The app would allow the embedded cars to import their preferences from a smartphone app onto any other GM car and instruct it on how to function.
Next year GM launches it’s autonomous driving feature, SuperCruise, which will use the high-sped connections to see maps, construction, and delays.
The broadened connectivity will help GM keep a record on what customers are doing with their cars and how they respond to the automatic braking or hands-free highway driving of SuperCruise.
Currently Google and Apple are in a battle to see who will control the software for dashboard displays in the race for domination of the autonomous car market while GM prefers to take their own route in the development of their displays.
This move puts GM at ahead of the usual suspects (Ford, Volkswagen, BMW, etc) and currently offers more high-speed, 4G LTE data connections in it’s cars than any other.
“We sold more 4G LTE connected vehicles in three days in June than the rest of the industry did in the first half of the year,” Phil Abram, GM’s executive director for connectivity said in a recent interview.
Silicon Valley is currently trying to uproot the more foundational automotive companies by aggressively pursuing a reinvention of transportation and connectivity is at the forefront of this expansion.