A record setting weekend occurred for tech titan Apple this weekend as their newest generation of the iPhone sold more than 13 million units during their first weekend of availability which included 12 markets, according to Reuters.
The showing exceeded expectations of 12 million to 13 million units as originally thought. But even with the superb performance, shares of Apple fell more than 1 percent. The skepticism of the investors suggests that Apple still has work to do to sustain demand for the iPhone with each new generation that is released.
The previous iPhone release, the 6, had also been a record breaker for the company, selling 10 million units in it’s first weekend, but those figures did not include China due to regulatory problems delaying release.
The remarkable showing over the weekend has impressed many in Apple’s ability to drum up consumer interest in a device that only has subtle differences to the iPhone 6. The new, larger screens touched off a sales frenzy last year.
It is estimated that Apple sold more than 2 million iPhones in China over the weekend, adding to their robust 13 million plus sold.
Apple’s upgrade program also debuted alongside the 6s, which allows users to receive a new iPhone each year, regardless of their carrier, for monthly installments starting at $32.
The iPhone is the driving force to the Apple brand and generated nearly two-thirds of it’s revenue in the latest quarter.