In a matter of four years, Xiaomi has evolved into the largest Chinese phone manufacturer. Across the world, it has obtained undue recognition and emerged as the third largest. It started off and captured its base across the Asian markets, and now four year since his launch, it is unveiling plans to enter the American market.
Xiaomi has a strategy and is perseverant in following it to the core. It is deemed to sell smart wristbands and headphones across US for the next months in 2015. Last Thursday, Lin Bin, President and Hugo Barra, Vice President of Xiaomi presented in San Francisco their plans to enter the American market.
Xiaomi is expected to step out of Asia and sell handsets in Brazil; however, the duo hasn’t expressed intent or unveiled plans to sell Mi devices once they reach the American shores. The US market has incident carrier subsidies and this would hinder Xiaomi from selling smart phones very cheap!
Apple is a tough contender as Xiaomi has been charged on the grounds of plagiaristic designs, construction and operating system. There is a buzz around that MiUI OS looks akin to iOS. The more Xiaomi extends its smart phones across the US markets, the harsher criticism and flak would it draw from Apple and its ilk.
Xiaomi has a huge base of 40 million users and the company is in touch with them across Mi Forum. Founder Lei Jun conjectured that Xiaomi is a friend of its fans! It all depends on Xiaomi’s call. Eventually, if it opens up its business in the US and start expanding geographically, it may be a tough competitor to Apple.
Samsung too may find itself in murkier waters once Mi tablets and phones start getting sold on continuous basis stateside. It is now ideal to wait and watch Xiaomi’s upcoming ‘Stateside Strategy’ would be!