Apparently nobody told Apple that global PC sales are on the rapid decline – Mac sales have increased an impressive 18% compared to the same quarter last year.
The global PC industry may be on a pretty rapid decline to nothingness, but for the time being Apple doesn’t seem to be aware of this. Well, that or they’ve decided to ignore the news. iPad sales haven’t been too reassuring over recent months, but an official tip of the hat has been sent the way of the Mac lineup which played a key role in Apple’s just-announced $37.4 billion quarterly revenue.
Representing a year-on-year increase of 6%, Apple performed considerably better than expected given the rather gloomy outlook for its once top-selling iPad lineup. Fronting the charge were the brand’s iPhone and Mac product ranges, with Macs in particular having recorded a spike in sales of 18% to come in at 4.4 million units.
This contrasted starkly with iPad performance, which was down a full 8% on the same period last year.
Tim Cook took the opportunity to explain in a little more detail as to why Apple had suddenly decided to jump into bed with IBM – a move he said was primarily related to the production of more tablet-specific apps and tools.
“We think there is a substantial upside in business,” said the CEO.
“We think that the core thing that unleashes this is a better go-to-market, but even more importantly, apps that are written with mobile first in mind.”