Microsoft is at present focusing more time and money than ever before on panning its rivals at every possible opportunity. Suffice to say, the latest example in the form of “Scroogled” products serves as the cherry atop a rather bitter cake, while a variety of TV adds continue to poke fun at anyone getting in Redmond’s way.
As far as the merchandise goes, you can now pick up “Scroogled” caps, t-shirts, mugs and more – all designed to spread disdain for the web’s biggest player of all. In addition, we recently caught sight of two new TV advertisements for the new Surface 2 tablet from Microsoft, which rather than boasted the merits of the Surface 2 instead tried to tear apart the iPad Air.
And in another ad, some of the folks from Pawn Stars were taken on to slag-off Google’s Chromebooks for being vastly inferior to what it calls “real laptops”.
Enough for the time being? Of course not – now comes the latest example of Microsoft lashing out, this time in the direction of Samsung.
Putting the two through their paces, you can pretty much guess which one Microsoft declared as the winner. One of the key points of focus is that of connectivity, which of course the Surface RT storms through with flying colours thanks to its full-size USB port. No such port on the Galaxy Note 3, so clear that RT is better…right?
Of course, it’s unfair to accuse Microsoft of being the only major tech brand to favour name-calling over getting the plus-points of its own products across, but at a time when the Surface tablet range needs to drum up all the respect it can get, it just doesn’t seem like the most sensible way forward.
After all, watch any of these clips and you’ll notice one glaring emission – any real detail on what the devices they’re trying to see can actually do!